The city of Kamp-Lintfort is subject to change. While mining dominated its past, its future is supposed to be characterized by technology, logistics and the new university.The charm and potential of the city lies in the contrasts that can be found.The beauty of the Lower Rhine region, the rough charm of the industrial Ruhr area and a new, international university which has had its influence in recent years.
As part of a competition, students of the fourth semester developed a new logotype and identity for the town of Kamp-Lintfort. The competition was organised in close cooperation with political and administrative authorities and included a citizen survey asking residents for their perspectives on the town’s identity. Based on these impressions, Rhine-Waal University students developed 24 different design concepts. The award included prize money of 15,000 Euros.
The winners were: Saskia Rühmkorf (1st prize), René Roeterink (2nd prize), Fabien Heide (3rd prize).
The design has already been realised and has become a characteristic of the town. The reference book »Städte und ihre Zeichen« by Beyrow and Vogel analyses the new logotype as follows:
»Two graphic shapes - a blue bar and a red angle - tumble next to the name of Kamp-Lintfort. Standing quite close to each other they allow the viewer to simultaneously perceive the initials ›K‹ and ›L‹. The composition of shapes avoids substantive debates on the town's sights and characteristics. By using colour and stroke width it is a strong signal as well as a contemporary and most of all coherent branding.«