Choice Overload

A bachelor thesis by Saskia Rühmkorf

Decision-Making in Times of Plenty: A book about unlimited possibilities and excessive demands, about freedom both as a blessing as well as a curse.

»In the past, social structures (such as religions and castes) and physical structures (such as mountains and oceans) were the great dictators that determined how, where, and with whom people would spend their lives, which left most folks with little to decide for themselves. But the agricultural, industrial, and technological revolutions changed all that, and the resulting explosion of personal liberty has created a bewildering array of options, alternatives, choices, and decisions that our ancestors never faced. For the first time, our happiness is in our hands. How are we to make these choices?« Daniel Gilbert, Professor of Psychology at Harvard University

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Supervising Professor

Prof. Christoph Zielke