As part of the ‘Practical Workshop’, students on the Bachelor’s degree programme in ‘Sustainable Tourism’ worked on practical issues for project partners in the Lower Rhine region.
Kleve/Kamp-Lintfort, 15 March 2016: As part of the practical workshop held annually during the winter term, students on the Bachelor’s degree programme in ‘Sustainable Tourism’ worked on current projects for tourism clients from the region. Under the theme ‘Sustainable Tourism in the Lower Rhine Region’, regional businesses and organisations submitted project proposals and research questions. The tasks were varied, ranging from needs and target group analyses, through the creation of event concepts, to the development of walking holiday packages. At the start of the semester, the students were able to select a project from the proposals received and complete it within three months. In the process, the students learnt how to interact with clients, organise themselves independently within a team and carry out projects. The project results were then presented in a final presentation.
As part of the practical workshop, the students developed two concepts for crime-themed tours for the Kranenburg Tourist Information Centre, including the relevant marketing materials and a cost estimate. In addition, the students proposed a walking tour featuring a route through the Kleve Reichswald, including a wine tasting in Groesbeek and a concluding dinner at Caféhaus Niederrhein. For the B.C. Koekkoek-Haus Museum in Kleve, a day-long cycle tour through the Lower Rhine countryside was devised, taking in the locations featured in B.C. Koekkoek’s works. The students also produced a leaflet with suggestions for places to stop for refreshments. For the Kranenburg Fairy Tale Festival, the students devised a two-day programme of events, which will take place in Kranenburg on 11 and 12 June 2016. As part of the two-day stage programme, various nursery groups and groups from St Christopherus Primary School, a professional storyteller and a medieval band will be performing.
Margret Sanders, deputy managing director of Lebenshilfe in Kleve, was also delighted with the students’ projects: “The students carried out a wide range of surveys in Kleve town centre and in the care homes, as well as amongst experts at the Rehacare trade fair. The results are helping us to develop products for our new inclusive tour operator, Vivo Reisen.”
Many other clients, such as Zelem Castle, Kleve Marketing GmbH, Kalkar Exhibition Centre, the Kleve Shoe Museum, Lamatrip.de, the municipality of Issum, Landhaus Beckmann and the Kalkar Mill Association, were delighted with the concepts developed by the students.
