A jury selected the poster by student Alexander Altrichter as one of the top ten in the ‘Competition for Young Designers’, choosing it from 285 entries submitted by 19 universities.
This year’s ‘Competition for Young Designers’ focused on creating an original welcome for the Frankfurt Book Fair’s ‘Guest of Honour: Flanders and the Netherlands’. Students from design courses at various universities created sophisticated poster designs that reflected the guest of honour’s country.
The poster by Alexander Altrichter, a student on the ‘Information and Communication Design’ programme at the Faculty of Communication and Environment at Rhein-Waal University of Applied Sciences, was selected by a jury as one of the top ten entries. Alexander Altrichter’s design depicts the sea in an abstract style and welcomes the Guest of Honour with ‘welkom’ in its native language. The student’s poster was created as part of a module on the ‘Information and Communication Design’ degree programme under the supervision of Professor Christoph Zielke, Professor of Media Design at Rhein-Waal University of Applied Sciences.
The Frankfurt Book Fair has been organising the competition in cooperation with the City of Frankfurt since 2006. The aim is to extend a warm welcome to the Book Fair’s Guest of Honour, who changes each year, with a poster that is as original as possible. This year, the competition – which until 2014 was open exclusively to four universities in the Rhine-Main region – was extended to the whole of Germany for the first time.
A total of 19 universities submitted their designs. The jury, comprising representatives from the Frankfurt Book Fair, the artistic director of the 2016 Guest of Honour (Flanders and the Netherlands), the Museum Angewandte Kunst Frankfurt and the City of Frankfurt’s Department of Cultural Affairs, had a total of 285 designs to assess.
