Prof. Dr. Marcel Friedrich
Innovation Management
Faculty of Life Sciences
Professor
Contact
Telephone
+49 2821 80673 683
Email
Location
Kleve Campus
Marie-Curie-Straße 1, 47533 Kleve
Contact in Faculty of Life Sciences
Location
Kleve Campus
Marie-Curie-Straße 1, 47533 Kleve
Profile
- Ronft, S., Friedrich, M., & Sofiullah, M. (2023). Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study. Journal of Marketing Communications, 1–17. https://doi.org/10.1080/13527266.2023.2275133.