Bachelor’s Thesis by Jessica Sy

The project is geared towards a toy system design consisting of pieces that can be randomly placed, arranged, built or connected – just to one’s taste. This way it fosters free, unstructured, and imaginative play. The scope of the project includes product design, branding, animation, and packaging design.


Jessica Sy

Bachelor’s Thesis

winter semester 2017/18



1st Supervisor:

Prof. Michael Pichler

2nd Supervisor:

Prof. Christoph Zielke