From theory to practical experience

International Business and Management, B.A. students create marketing concept

The marketing project for twelve students from International Business and Management, B.A. at the faculty of society and economics started with the task to create a marketing concept for Radrenngemeinschaft Kleverland e.V. (RRG Kleverland e.V.). Prof Dr Philipp Schorn and Fabian Dargel, M.Sc. supervised the students over the entirely project. After a self-contained analysis of the structure of the association, an analysis of the potential market, as well as a specific target group definition, the students were ready to present the results in a final concept to the board of RRG Kleverland e.V.

Results were inspiring! Many aspects of the concepts are going to be implemented, soon, to gain more members and to motivate even younger people for the cycle-racing and mountain-bike sports.