Excursion to Irland

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In September 2024, students from the Sustainable Tourism and International Business Management courses visited Ireland with Prof. Dr. Dirk Reiser. The aim of the excursion was to explore and experience different aspects of tourism firsthand. The trip included visits to key landmarks, vibrant discussions with locals, and student presentations on specific topics – all outdoors in Ireland, rather than in a lecture hall.

Dublin

Upon arriving in Dublin, the first priority was to explore the city's rich historical and cultural background. The group visited some of Dublin's most beautiful and significant sites, including St. Stephen's Green, City Hall, Dublin Castle, Böll Church, the Jeanie Johnston, the Spire, O'Connell Street, the General Post Office, and the Garden of Remembrance.
A special highlight was the visit to Sweny’s Pharmacy, a traditional pharmacy where the group was welcomed with live Irish classical music. Another highlight was the city tour led by Frank McDonald, who offered an engaging perspective on the city’s development, particularly in the Temple Bar area. The discussions on the pressing issue of “overtourism” were also highly insightful.

Killarney

Following the cultural immersion in Dublin, the journey led into the scenic countryside, specifically to Killarney. Here, the focus was on nature tourism, with a visit to Killarney National Park, which requires special attention due to the rising number of visitors. The park is an excellent example of the significance of sustainable tourism.
The students analyzed Ireland as a tourist destination, examining current visitor numbers, the diversity of tourist groups, and their behaviors. Ongoing marketing campaigns to promote Irish tourism were also discussed. In the evening, the group embraced the opportunity to experience Irish pub culture and traditional live music.

Galway

After two days in Killarney, the group traveled to Galway. Did you know that Galway was chosen as the European Capital of Culture in 2020? The students learned how cultural and artistic events, along with projects, have made Galway an attractive destination for international tourists. This experience underscored the importance of cultural elements in tourism.
At the end of the trip, Ireland once again revealed its stunning natural beauty. The breathtaking cliffs and landscapes, such as those at Howth and the famous Cliffs of Moher, left a lasting impression on the group.
Ireland’s natural beauty is undoubtedly a major draw for tourists, and it played a central role in this trip. The excursion not only provided the group with theoretical insights into tourism but also allowed them to experience firsthand the challenges and opportunities of a sustainable tourism model in Ireland.
Special thanks go to our tour guide, Hans-Bernd – a true Ireland expert and an organizational talent.