Rhine-Waal student wins distinction in design competition of the Frankfurt Book Fair

285 designs from a total of 19 universities were submitted to the 2016 ‘Wettbewerb für junge Gestalter’ design competition organised by the Frankfurt Book Fair. Student Alexander Altrichter’s design was one of ten selected for destinction by the jury.

This year’s ‘Wettbewerb für junge Gestalter’ (Competition for Young Designers) was dedicated to designing an original welcome for Flanders and the Netherlands, the official Guest of Honour at the 2016 Frankfurt Book Fair. Design students from 19 different universities in Germany participated in the competition, designing complex and innovative posters that incorporated Dutch and Flemish culture.

Among the ten best posters was the submission of Alexander Altrichter, who studies Information and Communication Design in the Faculty of Communication and Environment at Rhine-Waal University of Applied Sciences. His design is an abstract and stylised depiction of the sea, with a simple Dutch ‘welkom’ floating upon the waves. The design was developed during a course in the Information and Communication Design B.A. programme headed by Professor Christoph Zielke, Professor of Media Design at Rhine-Waal University of Applied Sciences.

The Wettbewerb für junge Gestalter competition was first introduced in 2006 by the Frankfurt Book Fair in cooperation with the city of Frankfurt. Each year, designers are given the opportunity to develop original motifs welcoming the annual Guest of Honour. The competition was held exclusively for four universities in the Rhine-Main area of Germany until 2014, but is now open to universities all over Germany.

This year saw the participation of 19 universities in total. The jury, which consisted of representatives from the Frankfurt Book Fair, Flanders and the Netherlands as the 2016 Guest of Honour, the Museum Angewandte Kunst in Frankfurt and the municipal culture office of the city of Frankfurt, judged a total of 285 submitted designs and chose the best ten for display at the Frankfurt Book Fair.