Campaign to promote hands-only Cardiopulmonary Resuscitation (CPR)
Students of the Faculty of Communication and Environment cooperated with start-up business „Corevas“ in developing a campaign to promote hands-only Cardiopulmonary Resuscitation (CPR). Three of the works, which were designed during a semester project in the bachelor’s degree programme Information and Communication Design have now been awarded. Bachelor Student João Heleno Duarte took first place.
Every year about 350,000 people in Europe experience a cardiac arrest and only 10% of them survive. This means, in Europe, cardiac arrest causes 1,000 deaths a day. Cardiopulmonary Resuscitation could help to save these lives. The saddening fact though is that only 30% of the people involved in such incidents are able to help. The reasons might be numerous: ignorance, fear of making mistakes, or even a mental block. But in case of a cardiac arrest, immediate action and simple hands-only Cardiopulmonary Resuscitation are vital when professional help is not at hand.
To raise public awareness, students developed a great amount of innovative ideas as part of the project "Save Lives" supervised by lecturers Susanne Coenen und Nicole Slink. Their aim was to inform, explain and visualize the importance of lay persons’ hands-only Cardiopulmonary Resuscitation.
The projects have been developed in cooperation with "Corevas GmbH & Co. KG", a company in Grevenbroich. Corevas has been working on an innovative project called „EmergencyEye®“ for more than 3 years now which provides emergency dispatchers with remote access to the bystander's smartphone infrastructure, generating video, visual, geo-locational and vital-sensoric data in a secure and reliable format. This will give dispatchers the ability to make more accurate diagnoses, coupled with clear and appropriate guidance and full control over the flow of information.
15 students took part in the competition and handed in 12 different designs. A jury including the EmergencyEye-Team led by Professor Dr. med. Günter Huhle, Carola Petri (Chief executive at Corevas) and Stephanie Marniok (Art-Director at Lockstoff Design GmbH in Grevenbroich) has now awarded the best 3 concepts.
João Heleno Duarte from Brasil took 1st place and was awarded €1,000. Jana Uhlig from Krefeld took 2nd place (€500) followed by Maria Willsch from Moers (€300).
The winners and their submissions:
João Heleno Duarte campaign "YOU CAN BE A CPR-HERO" wants to encourage people to be brave and take action to save people’s lives. Inspired by movies like Batman or Spiderman his design shows the hands of a super hero while performing a hands-only Cardiopulmonary Resuscitation.
Jana Uhlig’s innovative design illustrates how many dreams will be lost if people are not resuscitated. Interactive posters and an application that can be used on smartphones for example illustrate „resuscitated“ dreams.
Marie Willsch’s campaign "Hands can save lives" has been inspired by everyday situations like driving or using a smartphone in which we need both our hands. She wants to make us aware that by simply using our hands we would also be able to save lives.