Prof. Dr. Ulrich Pfeiffer

Prof. Dr. Ulrich Pfeiffer studied cognitive science, computational linguistics and neuroscience in Osnabrück, Saarbrücken and Tübingen. He received his doctorate from the University of Cologne on the topic of "Human-Machine Interaction" and dealt with the neuropsychological foundations of social interaction in virtual space. After research stays in Canada and Switzerland, he held various leadership positions in the public sector dealing with topics at the interface of digitalization, strategy and organizational development. Afterwards, as part of the management team of an IT and digitalization consultancy, he advised medium-sized companies and large international corporations on digital strategy, information security and new work. He is a key note speaker on topics related to the future of work and its transformation through Artificial Intelligence.

Ulrich Pfeiffer's research interests lie in the interaction of people and technology as well as in the digital transformation of medium-sized businesses. Specifically, he works in the following research areas:

  • Human interaction with virtual agents 
  • Human decision-making behavior in interaction with artificial intelligence
  • Future Work: hybrid collaboration in organizations
  • Corporate digital responsibility: sustainable corporate responsibility in the digital age
  • Digitalization strategies in medium-sized businesses

In teaching, he represents basic courses on information technology and quantitative research methods, modules on the impact of digital transformation in business, politics and society, as well as courses around the development of digital business models with agile methods. He also teaches on topics related to organizational psychology in the digital age. In all events, his focus is on teaching and testing digital and non-digital future skills.