Discover. Research. Experience
Winning logo and claim in Kamp-Lintfort design competition
And the winning designer is: Meltem Kalayci! As part of a co-operative effort with the real estate development and management firm RAG Montan Immobilien GmbH, the city of Kamp-Lintfort organised a design competition for students of the Information and Communication Design programme at Rhine-Waal University of Applied Sciences. The goal of the competition was to design a logo and claim for Kamp-Lintfort’s bid for the upcoming NRW-wide horticultural exhibition Landesgartenschau 2020. Participating students received help and guidance during the competition from Professor Christoph Zielke of the Faculty of Communication and Environment. The winning designer, Meltem Kalayci, is currently in her fourth semester of studies at Rhine-Waal University of Applied Sciences.
Together with the claim ‘Entdecken. Erforschen. Erleben’ (Discover. Research. Experience.), Meltem Kalycis’ winning design depicts four stylish plants with flowers and leaves in the shape of different geometric forms. Within Kalycis’ playful and innovative form language are numerous subtle references to Kamp-Lintfort and its history: the long stems of the plants and the geometric leaves draw associations to the city’s mining heritage by invoking images of a mining headframe or a pitwheel, while the layers of abstraction and systematic nature of the design suggest logical and scientific thinking, connecting it to Rhine-Waal University. The unique interplay between the spirited design and the geometric precision captures the feel of the city’s ancient monastery Kloster Kamp with its terraced, symmetrical gardens in Baroque style.
“The logo is fresh, modern and will provide an unmistakeable character to our city’s bid for the Landesgartenschau 2020”, explained Kamp-Lintfort mayor Prof. Dr. Christoph Landscheidt, who was one of three competition judges along with Hermann Timmerhaus, Project Manager at RAG Montag Immobilien GmbH, and Prof. Michael Pichler of Rhine-Waal University of Applied Sciences. All three judges praised Kalycis exceptional work in the face of this difficult design competition. For Landscheidt, it was particularly important to incorporate students and the university into the competition: “Our goal is to pass on our excitement to other Kamp-Lintfort residents, whether children, pensioner, coal miner or student.”
The winning logo was immediately incorporated into the visual portion of Kamp-Lintfort’s bid to hold the Landesgartenschau 2020 in the city. There are also plans to print the logo on assorted products and materials as part of the ad campaign. For winning the competition, Meltem Kalyci was awarded the grand prize sum of €1,000. The other finalists in the competition were Julian Peschel (2nd place) and Martin Hoffmann (3rd place).