Entrepreneurship
INDEPENDENT, AUTONOMOUS, RESPONSIBLE
“If you always do what you’ve always done, you’ll always get what you’ve always got.” This quote from Henry Ford hits the nail on the head.
What is a specialisation in Entrepreneurship about?
A specialisation in Entrepreneurship will prepare you to build your own business from the ground up. It provides an in-depth look at the theory and fundamentals of founding a business – from the CANVAS model, to market and competition analyses, to sound financial planning – supplemented and given context by practical exercises. Modules can be freely chosen from a predefined catalogue.
What can you expect from a specialisation in Entrepreneurship?
- Drafting a business plan, goals and structure
- Developing an idea and business model with CANVAS
- Market and competition analysis
- Marketing strategies, legal and organisational forms of businesses
- SWOT risk analysis
- Financial planning for start-ups
Supplemented by the following specialisation modules (excerpt):
- External accounting
- Financial processing and reporting
- Investment and financing
- Corporate taxes
- Economics
- Commercial law
- Retail marketing
- Corporate leadership and management
- Leadership in the digital age
- Liability and warranty management
- Social commerce and social media
- Project management and negotiation techniques
- Personal development
- Foreign language (Mandarin, Japanese, Spanish)
Structure and Learning Content
You must obtain 25-30 CP to earn an Entrepreneurship certificate. This corresponds to five modules, which can be freely chosen from a module catalogue. However, to have a clear thematic anchor to your specialisation, we recommend you choose one of the following modules:
- Start-up internship
- Start-up project
Good to know: